Manufacturing Demand: The Principles of Successful Lead Management is the #1 book on lead management and teaches you how the top digital marketing teams are leveraging the marketing cloud to better align sales and marketing and achieve breakthrough revenue gains and customer growth. Now you can download this book FREE here in our resource center.
A MUST READ for anyone using Marketo, Eloqua, or Salesforce.com!
David Lewis, Founder and CEO of DemandGen International, provides you with the key principles for creating your own demand-generation factory including:
- How to establish buyer personas and segment your database
- The importance of developing your content strategy aligned to the buying process
- The benefits for establishing a Demand Funnel for Sales and Marketing alignment and lead management
- How to use Lead Scoring to prioritize every lead passed to sales
- Ways for automating prospect and client communcations through Lead Nurturing programs
- How you can measure and report on marketing’s contribution to the business
