Episode #2

DemandGen Radio host David Lewis is joined by Kate Federhar, Manager of Marketing Operations at CenturyLink and 2016 Marketo Revvie winner for her leadership and orchestration of a massive marketing automation migration to two instances Marketo with over 5 Million contact records and thousands of assets and programs.

Kate and David discuss the importance of both aligning marketing with sales as well as the importance of sales enablement with tools and technologies.

Topics Discussed Include:

  • Why sales alignment is so important and why it’s critical for success
  • Kate’s techniques for winning over sales and becoming a true business partner
  • The difference between sales alignment and enablement
  • How sales enablement tools at CenturyLink are being used like Marketo Sales Insight

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

David Lewis

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.

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