Episode #86

David Lewis

Mike McKinnon, Sr. Director of Global Marketing Operations at LogRhythm, has been in marketing operations for almost 15 years and he knows how to manage a CRM and implement data management practices better than most. Listen as Mike talks about some of the new governance practices he’s working on implementing to ensure his database has the highest data quality possible. From enacting a data committee to restricting sales reps from creating opportunities, learn what the team at LogRhythm is doing to combat duplicate and dirty data. In this episode, David and Mike also highlight how to make your CRM system more efficient and share tips for evaluating and purchasing new technologies in the new year.

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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Episode #86

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Episode #86

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