Episode #28

David Lewis

Are you stuck in batch and blast marketing or looking to improve your approach to lead nurturing, well this episode will give you guidance on how to use your marketing automation system for engaging prospects and customers while you sleep. After all, one of the main reasons you’re using a marketing automation system is to improve lead conversion, align with sales, and automate engagement touchpoints with prospects and customers.

You’ll learn:

The importance of delivering relevant information
How to approach a lead nurturing project and map it out
The five goals for each of your nurture programs
Various types of nurturing programs and when to use them
My “best practice recipe” for creating a lead nurture brief
Examples of a lead nurture to help you think through your own buyer’s journey and how you can automate the communication

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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Episode #28

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