Episode #34

David Lewis

Mark Godley, President of LeadGenius, has been in the lead database and lead generation market for a good majority of his career and serves as advisor to several of the top lead database service providers. Tapping into his experience and expertise, David asks Mark about the state of database providers and inquire into his thoughts on best practices for sourcing top of funnel leads and data enrichment services:

Is there a difference between data providers?
What questions should we ask data providers when evaluating them?
What other best practice advice can Mark provide for selecting data providers?
Is it time for a new role in marketing called the Data Operations Manager?
What do demand generation priorities look like at various stages of a company lifecycle?
What’s the tenure of a CMO in a startup versus a more mature organization?
What are some of the changes Mark’s bringing about at LeadGenius?

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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