Episode #27

David Lewis

David Lewis was fortunate to discover Leadspace shortly after he founded DemandGen in 2007 when their Founder Amnon Mishor was on a fund-raising trip to Silicon Valley and asked if David could meet-up to get his advice on their predictive platform for prospect building and scoring. With the predictive category still in its infancy, David was excited to get a look at the platform and find out how Amnon’s expertise in developing systems for the Israel Military Intelligence Division could be turned into AI to help marketers find prospects (versus terrorists). Since then, Leadspace and DemandGen have developed a successful partnership based on helping mutual clients with the successful adoption of their platform. On this episode, David Lewis invites Leadspace CEO Doug Bewsher to discuss a number of topics including:

As a CEO, and former CMO, what advice would he have for his former self in marketing
Why is Google AdWords such a big part of the marketing mix
What do CMO’s [really] need to know about analytics
His thoughts on the current state of AI in marketing

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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Episode #27

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