01
STRATEGIZE
PLAN
02
03
ORGANIZE
COLLABORATE
04
05
MEASURE
STRATEGIZE. Don't be reactive!
Take time to devise a sound strategy
that aligns with your organization's
business objectives. Key steps include
understanding your competitors and target
customers, breaking down your sales funnel,
determining which channels to pursue and
setting clear goals.
PLAN. Your long-term plan should
support your marketing strategy, as well
as your business objectives, so your team
understands how they support the larger
mission. Empower team members to
define concrete deliverables, timelines
and expected results.
ORGANIZE. Use technology to smooth
out the wrinkles in your plan. Tools for
project, document and content management
are available in abundance, and choosing
the right ones will help you streamline
workflows and execute effectively.
COLLABORATE. Numerous reviews and revisions, ad-hoc
phone conversations and emails, and unnecessary meetings
can lead to missed deadlines. Implement a collaboration
framework that help keeps team members on task, and
provides real-time visibility into project status and updates.
Collaboration tools can lower overall costs and increase
predictability in hitting milestones.
MEASURE. Don't operate in the dark!
Marketing Operations Management
systems make it easy to create and
automate marketing dashboards
that provide visibility into campaign
performance, so you can optimize your
programs, prove marketing's contribution
to the sales pipeline, and estimate future
budgetary requirements.
Whether your team needs help creating processes and workflows, managing campaign execution
or developing reporting and analytics, DemandGen can help.
© 2018. DemandGen International, Inc. All Rights Reserved.
GREAT RESOURCE:
Check out "No Strategy, No
Customers: How to Build a
Profitable Marketing Strategy,"
by Jonathan Chan of Foundr
Magazine
DEVELOP A PROCESS-
DRIVEN CULTURE:
Reduce marketing chaos with
repeatable processes and
workflows − and refine them
with the help of technology.
DID YOU KNOW?
Poor communication
costs companies an
average of $11,000 per
employee per year.
Too many tools,
not enough
time? Don't fret!
DemandGen can
help you choose
the tools that best
fit your specific
needs.
PLANNING TIP:
Include internal and
external stakeholders
to ensure buy-in.
5 Steps to Eliminate Marketing Chaos
