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3 TIPS FOR STREAMLINING YOUR MARKETO 2.0 EMAIL TEMPLATES Building out new email and landing page templates in Marketo and Eloqua isn't always easy – and often, there's no helpful documentation available. How do you streamline new email creation while still providing an optimal user experience for your clients and prospects? 1 2 3 REDUCE the # of Variables in your Code 3 workarounds for common problems you may have encountered* ? CHALLENGE There are different ways to use variables that let users control the look and feel of an email. But having them function independently in each module requires duplicating variables with unique IDs. SOLUTION Add mktomodulescope="true" attribute to the . This turns the variable into a local variable, enabling you to use the same variable ID in multiple modules and modify the values independently. DON'T use mktoNumber for height or width values HIDE modules by default Set up your email templates so users only see a subset of available modules when they create a new email. Simply add the syntax mktoaddbydefault="False" to the container element of the module. That way, not all modules display in the email editor, but they're still available in the container element should a user need them. *Source: "3 Tips for Streamlining Your Marketo 2.0 Email Templates," Adam Mokrzecki, DemandGen Implementation Architect, July 17, 2018 © 2018. DemandGen International. All Rights Reserved. Some email clients don't recognize unit values set in height and width attributes, such as height="40px" where height equals 40 and the unit value is in pixels. Instead, use mktostring with a simple numeric default value. This way the unit designation is not inserted with the numeric value.

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