Accelerate the Buyer's Journey
with "Always-on" Nurturing
Turn a single click into meaningful engagement with an orchestrated sequence of content,
delivered wherever and whenever your prospect clicks.
Capitalize on buyer intent.
LookBooks accelerate the buyer's journey by enabling busy prospects to "self-nurture" on
their schedule, not yours. The result is improved content ROI, increased conversion of
unknown contacts and faster time to qualied lead.
*Sirius Decisions, 2013 **Content Marketing Institute, 2014
of marketing
qualified leads
never close!*
94%
of content produced
by B2B marketers
goes unused.*
70%
up
to
of B2B marketers are
successful at
measuring content
marketing ROI.**
21%
only
LookBooks empower prospects to engage with the right
combination of relevant content in the same session.
Total
engagement
5 mins
Bob Smith
ABC company
VP Sales
53 secs
Reviewing your
product spec
60 secs
Viewing third
party editorial
1.5 mins
Watching a case
study video
1.6 mins
Reading
blog posts
HIGH
QUALITY LEAD
Marketers spend a lot of time, effort and money
to get someone to engage with their content, but then what?
