Issue link: https://resources.demandgen.com/i/1038710
© 2017 DemandGen International, Inc. All rights reserved. www.demandgen.com | 925.678.2511 | info@demandgen.com The Consortium of Leading Marketing Technology Providers GOALS • To create a best-in-class ecosystem of trusted marketing technology providers. • To provide a vision for full-stack marketing to the B2B marketing community. • To drive success for partners, DemandGen and, most importantly, their mutual clients. What is the DemandGen Alliance? The DemandGen Alliance is a consortium of best-in-class marketing technology providers who together help to accelerate the adoption and time-to-value of leading marketing technologies for DemandGen clients. Why Was the Alliance Formed? DemandGen is passionate about the technology partnerships we create, because of the tremendous value they help us deliver to clients. By integrating our vendor relationships with our sales, marketing and services initiatives through the Alliance, DemandGen helps clients discover and adopt systems that enhance their marketing operations and digital marketing efforts. Leading Partners, Best-in-Class Solutions Initially, DemandGen focused on creating partners with leading marketing automation providers such as Marketo, Oracle, Salesforce and Hubspot. Through the Alliance, DemandGen has expanded its reach and is partnering with other leading marketing technology tool providers — all companies who share similar core values and guiding principles, and — like DemandGen — are shaping the future of B2B marketing. Inaugural Partners All members are evaluated and vetted to meet stringent criteria of Alliance membership. Inaugural members include LeanData, Leadspace, Engagio, PFL, Integrate, LookBook HQ, Uberflip, Mintigo and Terminus. BENEFITS • Help modern marketing organizations accelerate the integration of essential capabilities into their marketing technology stack. • Enable rapid implementation and adoption of innovative solutions for clients looking to advance along their digital marketing journey. • Makes it easier to identify the best technologies among the thousands of marketing tools available on the market.