According to Forrester Research, the best lead nurturing generates 50% more sales-ready leads. Here are six
tips to help your nurture campaigns convert leads into deals.
Know Where It Hurts
Start by defining your target buyer persona, then develop messaging around their specific pain
points. Doing your homework up front to understand your prospects' challenges will pay off in
the long run.
Get Your Content in Order
Audit your content, and make sure you have the right assets to help your buyer move along
their journey.
Get Personal
Your subject line has to get their attention. Use their name in the subject line and/or the
greeting. Incorporate their key pain point, and let them know you've got a solution.
Be Relatable and Relevant
If you want the prospect to trust you, let them know you understand their business needs by
citing relevant stats or commiserating with their challenges.
Inspire Immediate Action
A strong call to action (CTA) is critical to motivate your lead to click-through. Entice prospects
with additional content that addresses the pain point in your messaging.
Close with Sincerity
Seal the deal by offering one last helpful tidbit and additional support, if needed.
Need help moving leads through your funnel?
Check out our lead management framework optimization, training and enablement solutions.
BONUS TIP: Personalized subject lines get 26% more opens.
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6 Tips for Building Nur tures
that Convert
