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10 Tips for Landing Pages and Forms that Convert
Optimize for Mobile
Fifty-five percent of people read their email on a mobile device, so don't forget to optimize your
landing pages and forms for mobile. But remember that your prospects may not scroll down on their
phone or tablet to find your form. Keep copy short and sweet -- in the digital age, less is more.
Provide a Compelling CTA
Never have a form on a landing page without a compelling call to action. Use language to create
a sense of urgency to encourage engagement. A form that just says "Submit" at the bottom will
have a worse completion rate than "Fill out this form to receive your free eBook" or even the classic
"Download Now."
Bonus tip: Use a contrasting CTA button that pops off the page. It gets people's attention
and can have a huge impact on form submits.
Say Thank You
Always send people to a confirmation page thanking them for their interest and letting them know
next steps. An automatic download is a missed opportunity for additional engagement; instead,
cultivate your relationship with your lead by offering them links to other relevant information on your
website. This can help you gather even more information about their interests and where they are in
the buyer's journey.
Source Your Leads with UTM Codes
UTM parameters give you more information about where your leads are coming from -- for example,
from an email, social post, ad or other channel. Benefits of using UTM codes include shorter
campaign production time, better tracking and attribution, and stronger reporting-based budgeting
and resource allocation.
Thank
You
Need a Little Help?
DemandGen has lots of experience setting up landing pages, forms and associated
workflows for our clients. We're here to ask the right questions to ensure everything flows
perfectly. Let us know if we can help!
