Worksheets

© 2019 DemandGen® International, Inc. All Rights Reserved. Ready! Set! Action! 5 Killer Tips to Get Started Using Video Video has the ability to appeal to individuals in a way that other digital marketing tactics cannot compete with. A well-defined video strategy can elicit emotion, better convey messages and empower prospects and decision makers to take action. Here are 5 tips to get you started using video to boost the effectiveness of your marketing programs: Did you know? • Emails with video get up to 3X higher click-through rates • Landing pages with video can boost conversion rates by 80% • 59% of company decision makers prefer video to blog posts Have a strategy. Planning is essential, so make sure you have clearly defined goals for your videos. Know how the video content will be produced and who will manage content creation. Will you do it in-house or outsource it to an agency or freelancer? How much budget and internal bandwidth can be allocated to video production? What tools will you use to create the content? If you're only producing video for the web, 1080 resolution is sufficient. Many videos can be created with a smartphone and a tripod, without expensive equipment or lighting. Decide on a video format. What type of video will you produce? There are many different formats to choose from. Will it be a product demo? Will you interview an expert or create a customer testimonial? Will you provide a 2-minute whiteboard talk on a relevant topic? Make sure your approach is appropriate for your audience and the stage of the funnel you are addressing (top, middle or bottom). Tell a story. About 5 billion videos are watched on YouTube every single day. How do you make yours stand out? If you really want people to watch your video from start to finish, don't just sell a product. Instead, tell a story that draws them in, creates a little suspense and offers value. This will require a bit of writing prior to filming. Make sure your story appeals to your audience by hitting on their pain points or giving them something to relate to. Focus on delivering value to your audience that they cannot get anywhere else. That's what will compel them to watch, remember and maybe even share your video content. According to Curata... the three most consumed video formats are: • Customer testimonials – 51% • Tutorial videos – 50% • Demonstration videos – 49%

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