Case Studies

© 2019 DemandGen International, Inc. All rights reserved. All other product and company names may be trademarks of their respective owners. Premise, since its inception in 2012, the company had struggled to implement effective marketing processes, lacking internal resources and marketing skill sets. The startup hired a new Director of Marketing, who was tasked with organizing marketing efforts and producing a higher volume of leads. The director quickly enlisted the help of DemandGen to implement a marketing automation system and put processes in place for generating, scoring, and routing leads. Lost Opportunities Premise, which has less than 200 employees, has limited resources for managing marketing and demand generation programs. Thus, they were unable to generate sufficient leads to fill the sales pipeline, and they were not scoring the ones they had. As a result, the sales team could not prioritize leads or route them properly to the best possible sales representative for follow-up. Another key challenge was the lack of resources to implement and execute on campaign strategy and programs. Alignment between marketing and sales was lacking, and they didn't have a clear definition of their buyer personas or buyer journey. Consequently, it was impossible to develop effective and relevant content strategies or demand generation campaigns, let alone execute on them. CLIENT SUCCESS: PREMISE DATA LACK OF MANAGEMENT AND LEAD SCORING LED TO LOST OPPORTUNITY ABOUT THE CLIENT Premise is a data and analytics platform that empowers decision makers with real-time, actionable insights. By combining the power of a global network of on-the-ground contributors with industry leading data science and machine learning Premise is 'The Source of Ground Truth.' Premise is backed by $67M from the world's most creative and disruptive investors, including Valor Equity Partners, Social Capital, Google Ventures and Andreessen Horowitz. Premise is headquartered in San Francisco, CA with offices in Washington, D.C., Seattle, WA and Portland, OR. Find more information at www.premise.com. New Marketing Technology and Lead Management Methodologies to the Rescue DemandGen was engaged to provide a host of services to the Premise team to improve demand generation, inbound marketing methodology and lead management performance. The engagement included a HubSpot and CRM implementation and deployment, creating a Lead Scoring and Nurture Framework, performing a content audit, and providing ongoing Campaign Execution Services.

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