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An 8 Step Framework to Get
Your Nurtures Up and Running
Having a framework in place for nurturing prospects through the buying cycle is a must have in order
to drive successful nurture campaigns. And, clearly identifying the lead lifecycles unique to your
business, and establishing strategic parameters for your lead nurturing program both are crucial.
Here is an 8 step framework to help you get your nurtures up and running:
Looking for advanced
nurturing solution?
Account-based nurturing involves
developing highly focused,
personalized messages and delivering
them in the most effective ways. Talk to
a DemandGen consultant today!
Need help?
DemandGen consultants will help
you develop and implement a solid
nurture framework tailored to your
business needs.
Analyze your buying cycle, market segments,
and buyer personas
Develop persona messaging, and persona
content strategy for each of your buyer personas
Take inventory of marketing assets, identify gaps
and map content to the buying cycle
Develop a strategy and plan for landing pages
and form creation
Determine appropriate workflows and frequency
of nurture campaigns
Train staff on best practices, strategies and
methodologies
Establish Sales alignment and visibility into lead
nurture management
Define metrics and reporting needs
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