Steps to Perfect
Campaign Execution
5
The most successful organizations DemandGen works with are the ones that have carefully
thought out and implemented well-designed processes. Accordingly, your campaign
execution process should be repeatable, efficient, and predictable. But nailing down the
process can be challenging. This worksheet will walk you through it!
Create a Template Library
Templates protect your brand and keep things
simple for your users, saving time and hassle.
Design multiple templates that vary slightly,
so every email or landing page looks unique but
includes consistent elements that distinguish
your brand.
Templates should fit common email and
landing page types, such as "Register," "Save
the Date," "Click to Download," or "Follow-up."
Get templates pre-approved by key
stakeholders before adding them to
your library.
Define Roles
Decide who is responsible for the different activities in the campaign development
and execution process to ensure projects are completed in a timely, accurate manner.
Who will accept requests and create tickets?
Who will build the emails and landing pages?
Who provides content?
Who are your approvers (choose one or two)?
Who will perform QA?
Who will deploy the campaign?
What templates does your organization
need to develop?
STEP 01
STEP 02
?
© 2019 DemandGen® International, Inc. All Rights Reserved.
