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CaseStudy NetApp

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© 2019 DemandGen International, Inc. All rights reserved. All other product and company names may be trademarks of their respective owners. Since 2014, NetApp has relied on DemandGen for Campaign Execution Services. DemandGen's NetApp Services Team for the Americas consists of nine dedicated campaign experts, working diligently to ensure NetApp's email marketing campaigns are executed with efficiency and accuracy. DemandGen Tackles NetApp's Complex Campaign Needs As a large company with a global reach, NetApp sends DemandGen 80 to 100 campaign requests each month— including numerous nurture campaigns throughout the year and two to three major product launches annually. Each of NetApp's major product launch campaigns takes roughly two months to complete from start to finish and include a host of activities and requirements. Building three to six emails per Americas region Creating new templates for other geographical regions to leverage Creating multiple forms, confirmation emails, and programs Developing complicated list segmentation For the product launch campaigns, DemandGen's team is responsible for: NetApp Increases Quality and Volume of Email Campaigns with DemandGen Campaign Execution Services ABOUT THE CLIENT Established in 1992, NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premise environments for leading organizations throughout the world. CLIENT SUCCESS: NETAPP

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