Issue link: https://resources.demandgen.com/i/1226049
In July 2019, Gigster's CMO Jen Dimas reached out to DemandGen to help build a global marketing organization and put the systems and processes in place to take the company to the next level of marketing maturity. Within a few short months, DemandGen deployed best-in-class systems, and implemented a strategy to maximize the impact of marketing for Gigster. When Dimas came on board at Gigster, her challenge was clear: Quickly build a top-notch global marketing organization with the right toolset, people and processes to take the company to the next level. Her predecessor had laid the groundwork and was starting to see some success but didn't have the right marketing systems or programs in place to scale. Coming from Polycom, Dimas was accustomed to having more resources on-hand. There was a lot to do in a short amount of time, and Dimas didn't want to lose months searching for and onboarding highly skilled staff. Having worked with DemandGen while at Polycom, she knew who to call for help. The Challenge: Build a Global Marketing Organization while in Startup Mode DemandGen has been a trusted advisor in all aspects of marketing since my time at Polycom, so I didn't hesitate to reach out," said Dimas. "I needed expert advice and support in building out the demand generation engine I envisioned for Gigster, so I got them involved right away." Jen Dimas, Gigster CMO — Looking to execute quickly on a customer software project, but lack the resources? This is a problem many companies have—and the need led to the founding of Gigster, provider of global talent and dynamic teams on-demand. Gigster specializes in assembling elite teams of developers, designers, data scientists and product managers to work remotely and create innovative, custom software for clients. " GIGSTER TAKES STARTUP MARKETING TO NEW HEIGHTS WITH DEMANDGEN