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Marketo Admin Services Datasheet

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Global Operations Management: BDO Digital will set up and manage data enrichment campaigns, implement and maintain lead routing campaigns, and ensure email compliance. We'll document all processes, programs, and workflows, and create best practice guides, checklists, and how-to's for your reference. System Program Optimizations: We'll optimize scoring and nurture programs to ensure proper lead management throughout the lead lifecycle. Marketing and Sales Enablement: We'll manage Marketo Sales Insight and Engagement features to support sales and marketing alignment, as well as global interesting moment programs, and scoring and record prioritization settings. We'll also ensure Sales has access to email and campaign templates, and help onboard new Marketo users as needed. Advanced Platform Capabilities and Integrations: As you add functionality to your Marketo instance, we'll manage custom LaunchPoint integrations and provide API support, provide campaign reporting and attribution, as well as provide ongoing administrative support for advanced Marketo capabilities such as real-time personalization, Revenue Cycle Explorer, and SEO. Marketo Admin PLUS: Tier 2 Need more support? Our Marketo Admin PLUS offering includes all of the services in the Standard Admin offering, plus the following: Why BDO Digital? BDO Digital guides and empowers marketing leaders along every step of their digital marketing journey, working side by side with their teams to help them take advantage of the best available marketing technologies. Our team of talented, passionate experts delivers the tools, knowledge, and support companies need to drive demand, achieve operational excellence, and elevate marketing's impact in their organization. BDO Digital Delivers: u Speed to value—no need to hire or train in-house resources u Data governance embedded into your processes u Predictable ongoing costs for and no additional capital expense u Improved, trusted data-driven decision-making and planning u Enhanced customer experience Quarterly and Weekly Reviews To facilitate Marketo Admin Services, BDO Digital experts will meet with you on a weekly and quarterly basis to: u Review weekly system reports to identify potential issues u Review system notification management and program templates u Learn and educate you on upcoming releases and new features, and identify potential Salesforce changes that may impact Marketo For more info, contact us at BDO.com/digital © 2022 BDO Digital. All rights reserved.

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