Issue link: https://resources.demandgen.com/i/1265597
VELOCITY SCRIPT TOOL INSTRUCTIONS Copyright © 2020 DemandGen® International, Inc. Page 2 of 9 VELOCITY SCRIPT TOOL OVERVIEW Instead of building and sending multiple versions of what is essentially the same email, create a single email with dynamic variable content with this easy-to-use Velocity Script Tool for Marketo — without needing to know any complex scripting. Using this tool, you can create one version of an email that will automatically do things like: Swap out brand logos Change the sender name and email address Place relevant product/brand names within the copy Modify brand style and colors for headers, hyperlinks, buttons, etc. Include the appropriate event date, time, and venue Sample use cases: Send one email across multiple products or lines of business that dynamically autopopulates the relevant logos, brand style, headers, sender info, and so on based on each lead record's brand value. Send one email that dynamically autopopulates the relevant sales rep, event date, venue, and so on based on each lead record's sales territory. A quick summary of how to use this tool Enter your values in the appropriate fields. The Velocity Script tool will dynamically generate a script, using a combination of formulas and macros, in the last column ("Concatenated Velocity Script"). Copy and paste the autogenerated script into the script token. PLEASE NOTE: Extra quotation marks sometimes appear in the script after a direct copy/paste. You may need to first copy/paste into a Word doc, and then copy/paste into the script token editor. Although you could technically use the output script in a couple of ways, or even modify the tool, the process detailed below assumes you will use multiple script tokens: o One script token for the main Velocity script (generated by the tool) o One script token for each of the variables This method ensures you can use the script tokens anywhere in your email.