Assessing your MarTech stack is an essential part of a comprehensive marketing strategy. In fact,
neglecting to perform one could be draining the performance and potential ROI of your marketing
programs. If you're not using the right tools and leveraging the value from those tools, you may be
hurting marketing's overall contribution.
An assessment can reveal whether your tools are delivering the value promised, and what tools
you can sunset to free up budget.
Key Steps for Conducting
a MarTech Stack Assessment
As much as 40% of marketing budgets are spent on
technology. With that much invested, it's unwise to leave
the health of your stack to chance.
A BDO Digital survey uncovered some surprising findings.
Most organizations don't know if they're getting their money's
worth on their technology investments or whether or not
they have any gaps in their stack.
40%
5 Steps to a Thorough Assessment
BDO Digital has created a five-step methodology for conducting a complete assessment of every system in your marketing
technology stack. This method may provide you with the information you need to move forward with your technology strategy
with confidence.
1 Assemble key stakeholders
Various members of your sales and marketing teams use the systems that make up your stack. Conducting a thorough
assessment requires getting input from all of these key players. Make a list of individuals from various functions, including
marketing operations, content development, demand generation, product marketing, sales enablement, inside and outside
sales teams and any other teams that may leverage any of the systems currently deployed in your stack.
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