Rivermark Community Credit Union
When Rivermark began working with BDO Digital in 2017, it was
looking to add members, achieve higher cross-sell ratios, and bolster
the credit union's value to its members. Members used an average
of 2.63 services, but David Noble, SVP of Marketing, knew that
implementing Marketo could help boost those numbers.
BDO Digital led a swift implementation, integrating data elements
between Marketo and Rivermark's proprietary systems to inform
onboarding and re-boarding nurture campaigns. Then, they designed
and implemented product interest-based, multichannel, triggered
campaigns, supported by lead scoring and Rivermark's existing
propensity insights. We also leveraged a third-party integration for
tactile marketing via Printing For Less (PFL) to add a direct mail
element to the campaigns.
The Results?
"Supporting member engagement across multiple delivery channels is at
the center of Rivermark's digital strategy. By connecting data with modern
technology, automation tools, and relevant content, Rivermark is in position
to continue growing while improving member loyalty."
— David Noble, SVP Marketing at Rivermark
Average services per customer increased another
8.5% to 2.86
Learn More
Ready to digitally transform and leverage Marketo
Engage to drive more conversions and revenue?
Let BDO Digital show you how.
Contact us today for a free consultation to discuss
your digital transformation goals.
Click here to claim your complimentary consultation with
credit union marketing experts from BDO Digital + Adobe.
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