An Outside Agency Can Help
Ensure Technology Success
A good agency has broad, real-world experience you may lack in-house to help
ensure your stack is built to last and strong enough to support expansion over
time. They can focus on customizing solutions for your unique individual needs
and requirements rather than making your organization change to fit a vendor's
so-called best practices.
An agency may also provide managed or project-based services for ongoing
support, alleviating the need to hire additional, costly full-time resources.
Not to mention, you'll have more control and oversight of your MarTech
initiatives and outcomes, and a team of professionals dedicated
to delivering rapid value and maximum ROI.
A vendor may be able to provide some level of product support,
but the complex process of integrating new technology into
your MarTech stack requires a higher degree of proficiency.
Vendors are typically only knowledgeable about their specific
offerings, not how they interact and integrate with other tools.
About BDO Digital
We work with B2B marketing leaders to build and refine their
demand generation strategy, implement and leverage their marketing
technology stack, and provide supportive resources. Connect with
us to get the most out of your investment in Adobe Experience Cloud
solutions like Marketo Engage, Marketo Measure (Bizible), Adobe
Experience Manager, Adobe Target and Adobe Analytics.
Contact us today to learn more
Best Practices for Evaluating and Building Out Your MarTech Stack 20
