Demand Management
1. ABM Activation
2. ABM Engagement
3. Account Scoring
4. Demand Funnel
5. Demand Management Strategy
6. Lead Nurturing
7. Lead Routing
8. Lead Scoring
9. Sales and Marketing Integration
10. Sales Enablement
Demand Expansion
1. Content Strategy
2. Customer Adoption
3. Customer Advocacy
4. Customer Experience
5. Customer Journey Development
6. Customer Nurturing
7. Customer Onboarding
8. Customer Retention
9. Customer Scoring
10. Customer Segmentation
The D3 Methodology
™
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Demand Creation
1. ABM Strategy
2. ABM Targets
3. Buyer Journey Development
4. Campaign Attribution
5. Campaign Framework
6. Channel Strategy
7. Content Strategy
8. Database Segmentation
9. Lead Acquisition
10. Persona Development
11. Preference Management
12. Privacy Compliance
Loyalist
4
Loyalist
SDR
SDR
SDR
SDR
CTA
D3
Methodology
Demand Generation Group
