10-Step Playbook
to Digital Transformation
In today's digital age, it's essential that organizations leverage the latest strategies and technologies
in order to successfully connect with their prospects and drive business. Making the decision to
digitally transform can magnify these results by unlocking new revenue streams, improving sales
performance, and redefining your customer experience. But where do you start?
In this playbook, we outline 10 key steps to help you drive transformation within your organization,
from assessing your current gaps and opportunities to defining and implementing new programs
and strategies.
1
To build a better demand generation engine through digital transformation,
the starting point of your journey begins with an evaluation of your existing
toolset and strategies. This includes assessing internal alignment, sales and
marketing messaging and outreach methods, and the overall state of your
buyer's journey and demand expansion efforts.
2 Assess Your Current State
Use the D3 Methodology to
assess your current state.
Digital transformation is predicated on knowledge. First you must
understand how the forces of change today are reshaping your buyer
experience. Next, identify potential technology and marketing gaps,
such as skills, data, and analytics, as well as new opportunities for growth.
Finally, begin to reimagine your demand creation, management,
and expansion efforts with a customer-centric approach that integrates
not only sales and marketing but also customer success.
1 Reimagine Demand Generation
Learn how to put BDO Digital's
D3 Methodology to work.
