3 Smart Customer Experience
Marketing Strategies To Drive
Loyalty and Revenue
The customer experience doesn't matter,"
said no marketer ever. Any marketing
campaign worth executing would fall flat
on customers whose experience with the
brand didn't match up with its promises.
But the extent to which marketing can
influence the customer experience is
growing — giving rise to a new group of
marketing strategies collectively referred
to as "Customer Experience Marketing."
In this how-to, we define Customer Experience Marketing
and provide three examples of Customer Experience
Marketing strategies to incorporate into your marketing
mix, to generate more demand, drive revenue for your
organization and inspire customer loyalty and advocacy.
