Issue link: https://resources.demandgen.com/i/1457316
Marketo Maturity Services: Leverage the Full Power of Marketo Engage With Help From BDO Digital Marketo Engage is a sophisticated platform packed with features to help you more effectively bring new leads into the top of the funnel, engage and convert them into Closed Won opportunities, and onboard and expand new customers. However, it can be overwhelming to move beyond the basics to capitalize on more advanced features like lead scoring, lead nurturing, omnichannel campaigns and campaign attribution. Count on the Marketo-certified experts at BDO Digital to help you make the most of your investment in Marketo Engage. With Marketo Maturity Services, our team will assess where you are at today, lay out a customized crawl/walk/run roadmap based on your business objectives, and coach and support you along your journey. Congratulations! You've selected Marketo Engage as the foundation of your high-performance demand generation engine. Your instance has been deployed, and your implementation partner has handed over the keys to your team. But what comes next? Assessment + System Optimization Email Send Campaigns Event/Webinar Campaigns Web Forms + Content Programs Review Marketo Implementation Provide Recommendations on Setup Improvements to Address Pain Points Guidance on Program Performance Reporting Guidance on Ongoing Nurture and Engagement Guidance on Data Hygiene Best Practices + Engagement Review Personalization Setup Guidance on Reporting Based on Segmentations Review Nurture Performance Review End-to-End Lifecycle Tracking/Best Practice KPIs Guidance on Campaign Attribution + Tracking Dynamic Emails + Landing Pages Nurture Engagement Programs Lifecycle Nurturing Target Account Programs Martech Stack Integrations Personalization, Segmentation and Targeting Segmentations (Personas, Product Interest) Lead Scoring Lead Management Data Management Lead Lifecycle Framework Account Matching + Scoring Personalization, Segmentation and Targeting Target Account/ABM MONTH 5 MONTH 1 MONTH 9 MONTH 7 MONTH 3 MONTH 11 MONTH 6 MONTH 2 MONTH 10 STRATEGIC TOOLS MARKETING PROGRAMS INFRASTRUCTURE SETUP/ TECHNOLOGY BDO DIGITAL CHECKPOINT MONTH 8 MONTH 4 MONTH 12 Sample Marketo Engage Adoption Roadmap