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BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. MAKING THE MOST OF EVERY MARKETING DOLLAR IN A TOUGH ECONOMY June 22, 2022

• Making the most of every marketing dollar in a tough economy
• Today's Speakers
• Setting the Stage
• Connecting Marketing Activities to Revenue
• Marketing Teams Today
• Connecting Marketing Activity to Business Outcomes
• Modern Marketers Must Think Like the C-Suite
• Map Your KPIs to a Broader, Integrated Strategy
• Poll: Are you currently able to prove the impact of marketing investments on revenue?
• The Basics of Marketing Attribution
• What is Marketing Attribution?
• Effective Marketing Attribution Helps Companies Answer
• The B2B Buying Process Introduces Challenges
• Today's B2B Buying Process
• The B2B Buyer's Journey is Expanding
• Marketing Data is Siloed in Channels
• These Challenges Make it Difficult for Marketers to …
• Poll: What is your biggest challenge related to proving marketing's impact?
• Attribution Models
• Single-Touch Attribution Models
• Conventional Multi-Touch Attribution Models
• Full-Funnel Custom Attribution Model
• Marketing Attribution Maturity Model
• Poll: What is your company's level of marketing attribution maturity?
• Effective Marketing Attribution withAdobe + BDO Digital
• Adobe Marketo Measure: The Industry's Leading B2B Marketing Attribution Solution
• Companies Using Adobe Marketo Measure…
• Real-World Results for Adobe Marketo Measure
• BDO Digital – Your Partner for Marketing Attribution Success
• Post-Event Survey
• Where to Start?
• Q&A