Issue link: https://resources.demandgen.com/i/1475544
FIVE SECRETS TO A HIGH-PERFORMING DEMAND FUNNEL Follow these five tips to create an effective and lead-generating sales and marketing funnel built for conversion. BDO DIGITAL DEMAND GENERATION GROUP OFFERS EFFECTIVE TIPS TO CREATE YOUR SALES & MARKETING FUNNEL. Marketing teams are always looking for ways to maximize pipeline, close more deals, and increase efficiency in your processes. To create a simplified and effective marketing demand funnel, follow these 5 secrets: 1. ALIGN AND INTEGRATE WITH YOUR SALES TEAM'S VIEW OF DEAL CREATION Make sure your sales' definitions align with a joint view of how deals are created. If you don't align your funnel's definitions with those of your sales team, your work will be in vain. X Get your Sales team's Buy In. X Put yourself in their shoes. Think, "What's in it for Them?" X Remember, your goal is building consensus with the sales team that this demand funnel represents their world of converting leads into deals 2. AUDIT YOUR LEAD MANAGEMENT PROCESS Having a clear, agreed-upon process will help fill pipeline faster and close more deals quicker. An effective audit is a detailed review of your sales process including everything from staff to software to strategy. Audits identify gaps and opportunities for improvement. Here are some questions to ask during an audit: X Do sales and marketing have a shared definition for each step of the demand generation funnel? X Are the right leads getting to your salespeople at the right time? X Do you have agreed-upon criteria for what constitutes a sales-ready lead? X Is sales closing the loop on next steps for each lead? Are you nurturing the leads sent back? X Are your forms, nurture flows, and automations/workflows up to date?