WHAT ARE THE CHALLENGES?
Modern marketers are under intense pressure across their
organizations. You must not only continuously generate highly
qualified leads for Sales in a dynamic, fast-paced and extremely
competitive marketplace, but you must also meet the demands
as a growth driver for the organization.
OUR COMPREHENSIVE SOLUTION
BDO Digital developed the D3 Methodology to enable marketers
to define and manage all the components necessary to design and
implement demand generation programs that drive greater brand
awareness, increase sales and revenue, and create a seamless
customer experience. It guides marketers across three key
disciplines of demand generation and four foundational elements
essential for any high-functioning demand generation engine.
Gain in-depth details on how the D3 Methodology
can provide structure and direction to fuel your
demand generation initiatives in our digital e-book.
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THE D3 METHODOLOGY
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BDO DIGITAL'S D3 METHODOLOGY IS A HOLISTIC DEMAND GENERATION
MODEL FOR DEVELOPING A SUSTAINABLE, ALWAYS-ON REVENUE ENGINE
THE 3 DISCIPLINES OF DEMAND GENERATION
To drive revenue output, there are three key disciplines to maximize:
Demand Creation, Demand Management and Demand Expansion.
Create ownership and accountability in these three areas to reach
greater success.
4 FOUNDATIONAL ELEMENTS
Equally important are four key foundational elements that
support the entire system and enable organizations to realize
the greatest value from their demand generation investments:
People, Technology, Data and Analytics.
LET'S BREAK IT DOWN
The planetary gear system provides an accurate depiction of all
the key components, and the interconnected role each plays in
driving revenue.
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