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Learn more: Find out how DemandGen's Demand Funnel Reporting services can help drive revenue for your organization www.demandgen.com/DFR.html | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2015 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 1 Demand Funnel Reporting True closed-loop reporting, integrated with Salesforce.com, that gives you deep visibility into sales and marketing performance for greater marketing ROI. The modern marketer runs a complex "factory" to drive leads throughout the demand funnel—not just drop them in at the top. To get the most out of your demand funnel, and to effectively manage all the processes of demand generation, you need accurate, actionable data on every lead from click to close. Yet the leading CRMs don't include that kind of reporting, and most marketing teams don't have the complex technical expertise in-house to develop an effective demand funnel reporting solution. DemandGen's innovative Demand Funnel Reporting (DFR) solution is true closed-loop reporting that gives you deep visibility into sales and marketing performance. DemandGen DFR integrates with your Salesforce.com implementation to tell you how, when, and why a lead enters the funnel and moves from one stage to the next—as well as its current stage at any given time. Metrics aligned to your organization's unique business processes are continually updated in real time and rolled up into a care- fully designed consolidated reporting format. This sophisticated solution provides extensive insight into the dynamics of your demand funnel and the effectiveness of your marketing efforts—helping you drive greater return on your marketing investments. Get the most from your demand funnel If you don't have easy access to accurate, well-defined metrics on leads cycling through the funnel, you're not getting true benefits from all the time and effort you put into developing that funnel. The DemandGen DFR solution automates tracking of demand funnel volume, velocity, conversion, and value: critical information about every lead's lifecycle that will help you improve your marketing and sales efforts. Make the right decisions. DFR transforms your organization's ability to base decisions on facts rather than on guesswork. Using DFR, you can track the entire history of a lead and pull it forward to see how the opportunity was influenced. For example, you can examine what may have caused a lead to advance from Inquiry to Marketing Qualified status, such as the last web page visited or last asset downloaded: extremely valuable information for content development, campaign planning, and budget allocation. Moreover, the ability to Demand Funnel Reporting (DFR) transforms your organization's ability to base decisions on facts rather than on guesswork.

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