Issue link: https://resources.demandgen.com/i/848929
Learn more: Discover how DemandGen's MPM Dashboard service can help you demonstrate Marketing's contribution to revenue and business success: www.demandgen.com/reporting-measurement.html | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2015 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 2 the DemanDgen mpm approach DemandGen's MPM Dashboard is the control room of your "demand generation factory," where the input, output, and performance of core systems like lead management are monitored and reported for analysis. To build your MPM Dashboard, DemandGen leverages data collected by the core infrastructure of Sales and Marketing, uses sophisticated data modeling techniques, and displays an intuitive reporting solution that can be customized to your organization's needs. You'll be able to drill down into the reports to understand the drivers that can best help achieve your goals. The MPM Dashboard leverages data collected by the core Marketing and Sales systems. Capturing, publishing, and interpreting marketing performance metrics is tremendously complex. Depend on DemandGen's vast expertise in marketing technologies, solutions architecture, and data systems—collection, centralization, cleansing, standardization, filtering, merging, and aggregation—to guide you in choosing the right metrics to measure and designing an effective way to share the results with your organization. You'll be able to choose from a broad array of fully customizable metrics such as: • Marketing-Sourced Leads and Opportunities • Marketing Contribution to Revenue • Marketing's Influence on Opportunities and Revenue • Demand Funnel Performance and Inventory • Funnel Stage Conversion Rates and Duration • Lead Score Distribution • Campaign Performance put Your Data to work A hidden treasure of valuable information is waiting to be revealed. DemandGen has the unique combination of marketing, sales, technical, and analytical experience required to design and build your custom MPM Dashboard. For superior security, stability, and scalability, DemandGen's MPM Dashboard Service is a cloud-based solution that leverages highly secure, cutting-edge business intelligence tools. Our proven project methodology and streamlined implementation get your solution up and running in less than 90 days. Move beyond counting clickthroughs. With the DemandGen MPM Dashboard Service, Marketing can finally connect the dots: measuring and communicating its value, the impact of strategic marketing activities, and how Marketing drives demand, revenue, and long-term customer value.