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Learn more: Discover how DemandGen's Subscription Center services can help you: www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2017 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 1 Subscription Center Services Build a One-Stop Shop for List Opt-Ins Building your blog subscription and email lists is one of the best ways to gather information about qualified leads—people who are interested in the content and services or products you offer. And ensuring they opt-in is crucial—spamming customers and prospects with unwanted emails is never a good thing. DemandGen's Subscription Center service was created to help you build an effective, customized Subscription Center, to give your prospects and customers and easy way to control what messages and content they receive from you. WHAT'S INCLUDED The Subscription Center service entails expert advice and assistance in setting up a Subscription Center on your website— one that's tailored to meet the needs of your business and your audience. The service includes the following key activities: • Category creation: DemandGen consultants will work with you to tailor distribution lists in ways that make the most sense, given the unique preferences and behaviors of your target audience. We help you decide how to categorize your content and email lists, so you can target your communications for maximum effectiveness. • Design and presentation: We'll determine the best way to design and present the Subscription Center web page, incorporating descriptions for each distribution list to help visitors decide whether or not to subscribe. • Page scripting: We'll provide scripting services to enable the backend preference processing, and enable pre-population of existing subscriptions to simplify selection for the user. • Dynamic content and form validation: We'll ensure processes – such as double opt-in — are enabled to meet increasingly strict privacy regulations in the U.S. and overseas. BENEFITS • Eliminates risk of spamming and annoying prospects and customers. • Helps you capture valuable information about highly qualified leads. • Helps build stronger relationships by ensuring relevant content reaches your contacts. • Simplifies list building by tailoring communications to meet the unique needs of your buyer personas. GET STARTED TODAY Give us a call today to get started building your Subscription Center, to optimize communications with your customers and prospects. SUBSCRIPTION CENTER Subscribe