Issue link: https://resources.demandgen.com/i/852952
Learn more about DemandGen's lead nurturing and lead scoring services www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2015 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 1 SITUATION The marketing department was tasked with getting employees on board with the Accela brand and focused on company goals and objectives. SOLUTION DemandGen creatively repurposed lead nurturing/ scoring around the Accela brand to create an internal survey game with email touches and custom results display. RESULTS 90% of employees participated, fostering better internal knowledge and communication. Planning to win. Accela's creative use of marketing automation to boost employee brand awareness—with help from DemandGen International ® — turns in impressive results, and wins an award from the Employee Management Association. SITUATION The marketing department at Accela, a leading provider of government automation software solutions, was tasked with getting employees on board with the Accela brand and focused on company goals and objectives. They had a great idea—Accela Pursuit, A Game of Company Knowledge—but they needed to bring it to life. The requirements? The program had to be automated, easy for employees to use, and have minimal impact on the marketing department's regular responsibilities. In addition, the marketing team needed to show the company management the full value of their investment in Eloqua. The team turned to DemandGen to help make their inspiration a reality. SOLUTION Survey Game Builds Brand Knowledge, Keeps Employees Involved DemandGen was integral in the success of this campaign." − Cici Arabian, Marketing Director, Accela