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salesperson to grasp at a glance. "This dashboard gives Sales the exact information
they've asked for to help them close business. Budget is a big one, the search
keyword is another one, and we also show the interest activity including how many
website visits and what areas of the website were visited. DemandGen gave us the
concept and design recommendations for the dashboard."
Almaraz explains that Bella Pictures can now predict appointment set rate by lead
score, which has helped the company forecast more accurately on end of month
conversion. "For example, we know that if we bring in a certain number of 80s,
we will get a specific number of appointments from them. We know how well 60s
and 70s do in terms of conversion. Inside Sales has become more efficient because
it now takes fewer calls to make the same number of appointments. This has really
been huge for us."
"The more we are able to identify and target these people at the right time, the more
success we will have for the future," concludes Almaraz. "DemandGen has been a big
part of building the foundation for our sales organization to increase efficiency and
our appointment set rate, and we plan to work with DemandGen in the future."
