Case Studies

Learn more about DemandGen's marketing automation services www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2015 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 2 DemandGen worked with visionapp to design the program flow and integration with external portals and webpages. Data needed to flow seamlessly from one system to the other to provide a better customer experience: from the first click to the actual registration. Finally, the program was designed to leverage a prospect's digital footprint by tracking the activity and interactions. The intent was to drive as many registrations as possible by creating a relevant dialog, so the program had to be tailored to match a prospect's online behavior and engagement level. Each communication needed to highly customized, event-triggered, and delivered real-time. The Numbers Tell a Story of Success The results of the program have been excellent for visionapp. The company reported a higher email open rate due to the relevancy, timing, personalization level and segmentation applied. Open rates were up to 20% for inactive contacts and 47% for active and engaged prospects. In addition, visionapp saw an increase in the click-through rate when targeting active contacts. While these metrics prove that automated, well-designed programs have a significant impact on soft metrics, ultimately visionapp's goal was to drive registration. The end result was most impressive: registrations increased from 5 – 10 per show to 90 per show—an increase of as much as 1700%. Other benefits from the program were a higher number of downloads and more traffic to the CloudFactory microsite.

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