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Execution Process
Are roles and responsibilities clearly defined and assigned?
Campaign Manager
Production Specialist
QA Analyst
List Specialist
Have you established naming conventions for your campaigns and assets?
Do you provide a job aid that includes the specific instructions for building the assets for your campaigns?
Do you have a QA checklist that includes all steps in the review process to ensure that everything is built
to specification?
Management
Are your processes clearly defined, documented and understood?
Have you established baseline metrics and SLAs to measure against?
Are you enforcing adherence to all processes, procedures and workflows?
Are you measuring performance?
Production Team Efficiency and Quality
Campaign Engagement Metrics
Change Process
Are you allowing for creativity?
Are you continually auditing and refining processes as needed to improve performance,
efficiency and effectiveness?
Are process documents (workflow, job aids, QA checklist, etc.) being updated regularly?
Are you monitoring campaign metrics and continually innovating to improve results?
