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Phase 4: Build
Once you've chosen the platform, it's time to convert the dashboard requirements
and wireframe model into an actual dashboard. You can build it in-house if you have
the expertise on-staff, or outsource development. If built by a third-party consultant
such as DemandGen, you should enlist them to provide training and enablement
sessions to empower your team to use and interpret insights from the dashboard.
For more information on reporting and dashboards visit www.demandgen.com/
reporting-and-measurement
SUMMARY
Dashboards are becoming essential tools for marketing organizations looking
to make marketing matter more by demonstrating their contribution to business
outcomes. By consolidating key metrics on a single dashboard, you can monitor
campaign performance, track the levels and flow of your demand funnel, and make
informed decisions about future marketing efforts. You can then include those met-
rics in reports to communicate the value of your efforts across your organization.
Whether you build and create your dashboard entirely in-house or engage a partner
like DemandGen to help you with the project, make sure your dashboard tells a com-
pelling story about how your marketing efforts are contributing to the bottom line.
Learn More about DemandGen
DemandGen's Dashboard and Reporting service is designed to help you measure
and communicate the impact of your marketing initiatives. Contact us to talk more
about how we can help you manage your marketing programs more effectively, as
well as demonstrate the impact your efforts are having on your organization. Visit
www.demandgen.com.
