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need some convincing metrics to become believers, here are some helpful stats from
the trusted benchmarking firms:
Why Not MakE It a goal to add a fEW kEy lEad NurturINg prograMS to
your NExt MarkEtINg plaN?
To help you achieve that goal, let's recap the key tactics:
• Internalize the Demand Funnel
• Decide which types of nurture to build
• Develop clear nurture objectives
• Inventory existing content
• Map existing and future content to stages
• Build out workflow process
• Measure effectiveness and optimize
