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Learn more: Find out how DemandGen's Demand Funnel Reporting services can help drive revenue for your organization www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2015 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 2 Tips for High Performance When Working with Massive Databases As you probably know, Marketo is a pretty robust system. In smaller databases, marketers can get away with creating sloppy campaigns and ineffi cient programs with little impact on system performance. However, bad habits are quickly exposed at enterprise scale. Million plus record databases with thousands of active programs and trigger campaigns will put a huge load on a poorly designed Marketo instance. In large enterprise companies, it's vital that programs and systems are built for scale. A truly scalable Marketo instance has been optimized for peak campaign perfor- mance and the Campaign Queue is being actively managed. Focusing on these areas will provide the highest impact from a raw speed perspective. I have found that understanding campaign priority and how to "tune" campaigns to run at a low/medium/high priority is one key to keeping leads fl owing smoothly. According to an article explaining campaign priority on the Marketo Community, "Marketo executes campaigns based on priorities. High priority campaigns run fi rst in the order they were added to the queue. Once those are fi nished, the next highest priority campaigns are executed in time order and so on down until all have com- pleted." (Login Required http://community.marketo.com/apex/MarketoResource?id= kA650000000GsQqCAK) Paying attention to campaign priority ensures that high priority activities, like routing leads to sales are executed fi rst and lower priority data value changes are executed second. This way, you make sure that leads and data fl ow smoothly and do not get backed up behind less important updates. More detail can be found in the attached document on campaign priority. See our Marketo Campaign Priority data sheet.

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