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© 2017 DemandGen International, Inc. All rights reserved. www.demandgen.com | 925.678.2511 | info@demandgen.com Building a nurture campaign that's meaningful, relevant and measurable requires careful forethought and analysis— otherwise, nurture campaigns can get out of control and fail to produce the results you want. DemandGen's Lead Nurture Service was created to help with the specific challenges of planning and executing successful lead nurture campaigns. We examine how your nurture campaigns are performing, what content is most effective and if your lead sources are sending through quality leads. Understanding these elements enables you to optimize your nurtures for maximum impact and get the most ROI out of your marketing spend. LEAD NURTURE ANALYSIS SERVICE Our data scientists and consultants will review your data with your regularly, to provide reports and recommendations on how to improve your nurture—not only how it performs as a whole, but how each element performs individually. In this way, we'll help you optimize every aspect of your nurture from start to finish. WHAT'S INCLUDED? The most effective nurture analysis strategy starts before you define your nurture. You must first set goals, define how you'll measure success and determine the best way to report on results. DemandGen consultants work with you to understand the objective of your nurtures. Using an API to pull data from your marketing automation system and CRM, our data scientists overlay your marketing automation and CRM data to paint a picture of how your nurtures are performing and provide actionable recommendations. In addition, our consultants will create a nurture performance dashboard, updated with the automated data pulls from your marketing automation and CRM systems. During one-off weekly, monthly and quarterly reviews, we'll present our analysis and recommendations for improvement. REPORTING As part of the Lead Nurture Analysis Service, DemandGen can create detailed reports to provide a visualization of various aspects of nurture performance. We take into consideration: Inputs: Lead sources, lists and lead attributes Email characteristics: Subject lines, CTAs and landing page design Nurture characteristics: Cadence, list criteria and logic and landing page 1 2 3 LEARN MORE: Give us a call to learn more about DemandGen's Lead Nurture Analysis Service and get started optimizing your lead nurture campaigns today. Nurture Performance by Lead Source Nurture Performance by Email Nurture Performance Time Spent Over time nurtures tend to degrade for various reasons. This report provides insight into what content should be updated. Lead quality impacts nurture performance. This report provides insight into what lead source produces engagement. Lower performing content impacts nurture performance. This report provides validation on engagement and content. Specific lead engagement is needed for segmentation. This report provides average time a lead spends in a nurture stream. Nurture Performance Over Time

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