Datasheets

© 2017 DemandGen International, Inc. All rights reserved. www.demandgen.com | 925.678.2511 | info@demandgen.com DEMANDGEN REAL-TIME DEDUPE SERVICE Deduplication for Your Marketo Solution THE IMPORTANCE OF DEDUPLICATION Accurately measuring Marketing's effectiveness is impossible when a Marketo database is filled with duplicate records. In fact, a single duplicate record leads to inaccurate reporting, incomplete campaign attribution and an inability to measure engagement via scoring and activity. Duplicate records impact the business performance of in-market tactics, pollute analytics and ultimately, impact the customer experience. Additionally, when a large deal closes, the Marketing team won't get full credit for its contribution to revenue, because the success will be spread across multiple records. DEDUPE YOUR MARKETO RECORDS IN REAL TIME FOR ACCURATE REPORTING, ANALYTICS AND ATTRIBUTION The DemandGen Real-Time Dedupe Service is the first lead merge and deduplication solution of its kind for eliminating duplicate records in your Marketo instance. The service identifies potential duplicate leads using complex merge logic, tailored to your specific business requirements. Using this logic, it automatically merges both records appropriately, to ensure good data hygiene with no risk of data loss. DemandGen's Real Time Dedupe Service works better and faster than alternative methods, such as manual merge of one group of duplicate records at a time, or an expensive one-time batch Easy Merge via Marketo Professional Services. By contrast, DemandGen's API-based solution automatically and continuously removes duplicate records as they enter the system. HOW IT WORKS Our Real-Time Dedupe Service was designed to handle the most complex deduplication scenarios in enterprise organizations. The tool is triggered using webhooks, a technology that enables Marketo to post data to another system and accept a response, identify potential duplicate leads and determine the best, most complete record. It then merges the records, eliminating the duplication. Unlike other competing tools, DemandGen's deduplication solution evaluates any combination of multiple lead ownership, product IDs or custom field values to pinpoint duplicate records. As part of the service, DemandGen works with your team to build merge scenarios tailored to your specific business processes. BENEFITS • Dedupe in Real Time: Continually searches for duplicate records and merges them in less than 30 seconds from creation, keeping your Marketo database dupe-free. • Prove Your Value: Enables Marketing to receive full credit for its contribution to pipeline and revenue, by eliminating dupes that sabotage your success. • Clean All Files: Fully cleans up your ENTIRE Marketo database as opposed to Salesforce deduplication tools that can't touch Marketo-only records. • Save Money at Contract Renewal: Keeps your records free of duplicates, reduces costs, as Marketo charges by database size. • Ensure CAN-SPAM Compliance: Assists with accuracy of opt-in/opt-out selection, reducing risk and increasing customer satisfaction. • Boost Campaign Success: Improves the effectiveness of nurture campaigns by helping you stay up-to- date and relevant to prospects. • Improve Sales and Marketing Alignment: Increases the accuracy of the information you give to your Sales team for more effective outreach. GET STARTED: Start eliminating duplication from your Marketo records today. To learn more give us a call to discuss how the DemandGen Real-Time Dedupe Service can benefit your organization.

• Cover