I'm sold
on ABM,
now what?
Target account identification in CRM
Scoring Model
Account marketing strategy
Sales routing/assignment process
Sales enablement toolkit
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Are you B2B?
What size of companies do you
sell to?
How many people are usually
involved in the sales / decision
making process?
How does sales currently
identify target accounts?
Can you identify a buying
committee within the target
accounts?
What is your product price point?
Do you have usable messaging
and content to construct target
account marketing campaigns?
Does your current data structure
allow you to report on campaign
efficiency (engagement or
revenue)?
Are you able to route target
account leads to sales quickly for
follow up?
Does sales have a lead
management strategy and the
tools to execute?
Is ABM Right for Me?
Top 10 Things to Know if You Are Ready for ABM
