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© 2017 DemandGen International, Inc. All rights reserved. www.demandgen.com | 925.678.2511 | info@demandgen.com ABM Consulting Services BENEFITS • Augment traditional marketing strategies with targeted account outreach • Trust experts to help you understand the nuances of ABM • Ensure your ABM strategy aligns with your business objectives • Drive conversion and expansion in target accounts Add Account-Based Marketing to the Mix Account-Based Marketing (ABM) is a powerful, strategic approach to converting new business. By focusing on prospects and prospect communities within targeted accounts, ABM helps you achieve greater impact and value from your marketing efforts. Yet there are numerous variables and dependencies to take into consideration – from the nuts and bolts of implementing systems to make ABM possible, to convincing internal teams to get on-board. What technologies should you leverage? What will it take to get Sales and Marketing aligned around ABM initiatives? How much support from upper management do you need to be successful? No two companies implement ABM in the same way. Whatever your unique needs, DemandGen is here to ensure your success. Accelerate ABM Adoption with Expert Guidance Enlisting DemandGen ABM Consulting Services can accelerate the adoption of ABM initiatives in your organization. Taking a tailored approach, we can help you understand how ABM can be used in your organization to drive conversions. We'll walk you through: • How the ABM lifecycle is different from traditional lead management • Determining whether or not you're ready for ABM • Developing and implementing an effective ABM strategy • Getting started with specific ABM programs, including dynamic content, nurtures and ad/website targeting • Selecting the right AMB solution for your specific business needs • Creating and executing an implementation project plan Although the ABM approach isn't new, it may be new to your organization. DemandGen can help you put a plan in place for getting started.

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