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© 2017 DemandGen International, Inc. All rights reserved. www.demandgen.com | 925.678.2511 | info@demandgen.com CAMPAIGN LAUNCHPAD BENEFITS • Masks complexity of Eloqua • Empowers more users with Eloqua capabilities • Installs easily and seamlessly with one click • Enables rapid on- boarding of new users • Enforces best practices with built-in governance Oracle Eloqua Empowering Users, Without Risk Most marketers will tell you they're not using their Marketing Automation (MA) platform to it's fullest potential. Eloqua can be difficult to master for the uncertified user. Implementation is often lengthy and complex, and on-boarding users can take weeks or months. Most companies assign the task of creating and executing campaigns to one or two people because widespread training of multiple, distributed users is too costly. And if you have multiple users across your organization, governance is an issue. How do you get the most value from your Eloqua implementation, while ensuring users adhere to branding guidelines and send well-crafted, effective emails, every time? Oracle Eloqua, Simplified DemandGen's Campaign Launchpad™ is a cloud-based service that makes it easy for Eloqua users to create and launch approved campaigns in a few mouse clicks. Ideal for large enterprise organizations with numerous, distributed Eloqua users, it enables MA administrators to empower more users across an organization to use the platform, improving productivity and ensuring best practices and workflow governance are consistently enforced. Available as cloud-based service, Campaign Launchpad masks the complexity of Eloqua, while providing its powerful capabilities to multiple users in larger, distributed marketing teams. Easy Implementation and On-boarding Implementation is fast and seamless – administrators click on a link to install the tool. A 3-step wizard allows users to select from pre-approved campaign and email templates and customize content, as necessary. DemandGen can provide training and support, helping administrators to set up templates, and assisting with the process of on-boarding and ramping up users. Seamless Governance Sending the wrong offers or messages to the wrong target audience can create confusion and frustration, and damage your organization reputation. By embedding deployment codes within templates, Campaign Launchpad ensures required elements don't change. They prevent users from deploying campaigns without necessary approvals. Users complete the email, but can't hit send until they enter the code – which is available only when administrators grant the approval. This feature enforces best practices across distributed MA user environments, particularly in larger enterprises. Intuitive Reporting Campaign Launchpad provides unprecedented insight into campaign performance, empowering teams to optimize campaigns and strategy for maximum impact. Users can gauge the effectiveness of campaigns, and admins can assess adoption and campaign performance per user, among other metrics.

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