Home » Lead Management » Episode #25

Episode #25

David Lewis

In this episode of DemandGen Radio, David Lewis takes you on a deep dive into why you should define and operationalize a Demand funnel and what it takes to do so.

You’ll learn:

  • How a Demand Funnel serves as a language to align sales and marketing and serves as a framework for lead management
  • What it takes to implement a Demand Funnel in your marketing automation and CRM system
  • The role lead scoring plays changes statuses between inquiries and marketing qualified leads
  • The six stages of a traditional Demand Funnel and their definitions
  • The importance of defining “out of funnel” stages like recycled and disqualified
  • What you should include in your blueprints for implementing a Demand Funnel
  • How a Demand Funnel helps marketing measure demand volume, velocity, and pipeline predictability

For more DemandGen Radio podcasts, visit demandgenradio.com

 

About the Author

David Lewis

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.

More Content by DemandGen
Previous Resource
Buyer Persona Development Tool
Buyer Persona Development Tool

A template that guides you through the process of creating a buyer persona.

Next Article
Forensic Data Analysis: Track Down the Bad Data Like a Crime Scene Detective
Forensic Data Analysis: Track Down the Bad Data Like a Crime Scene Detective

Those of us who work with marketing automation or CRM platforms know the heartbreak of unvalidated data sne...

Return to Home