When Daniel Greenberg accepted the role of Chief Marketing Officer at TrialPay— provider of a leading e-commerce promotion and payments platform—his first priority was to make marketing a key revenue driver by automating best practices and leveraging marketing investments to their best advantage. But so-called “stalled” merchants who requested TrialPay promotional services but failed to deploy them were slowing him down.
DemandGen helped TrialPay overcome this obstacle with an automated nurture process that helps users successfully deploy TrialPay’s services—called the “Get it Free” e-commerce model. TrialPay’s merchant deployments have since increased by 700%.
