As a business unit of Tyco International Ltd., Tyco Integrated Security (TycoIS) is North America’s leading commercial security systems integrator, providing security and business intelligence solutions to more than 500,000 customers. As a newly formed independent company, TycoIS redefined its sales and marketing in 2015, which included investing in technology supporting its customer relationship management (CRM) and marketing technology ecosystem.
They turned to DemandGen to help with some of the lead generation and management processes challenges they were facing. Through their engagement with DemandGen, TycoIS was able develop a roadmap for best-practice, best-in-class demand funnel taxonomy, providing guidelines and a common language to enable Marketing and Sales to establish performance benchmarks.
