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To Migrate or Not to Migrate

Marketing tools are more powerful and sophisticated than ever, and the intricacies of a migration can challenge even the most prepared teams. But the MarTech landscape is vast and continually changing, and migrations are commonplace among marketing organizations.

We recently conducted research to learn more about what drives marketing organizations to decide to migrate from one marketing automation system to another. We discovered there are two broad categories of dissatisfaction: frustration with support and frustration with the platform. This guide takes a deeper look into each category and provides actionable solutions.

Previous Article
MarTech in 2018: Five Way-Too-Early Predictions
MarTech in 2018: Five Way-Too-Early Predictions

I have been blogging on my employers’ platforms since 2005. I’ve always wanted to do a predictions list, bu...

Next Article
Simplifying the Impossible: Focus on the Most Impactful Task and the Rest Will Follow
Simplifying the Impossible: Focus on the Most Impactful Task and the Rest Will Follow

Whether you’re just starting out, you’ve been doing this for a while, or you’re onboarding a complex market...