Reporting & Analytics
What’s marketing today without data? Irrelevant. Find out how you can make marketing matter more by gleaning actionable insights from your campaign data using our dashboards, Campaign Attribution Analyzer and Demand Funnel Reporting.
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Read ArticleWhat Is Engagement Marketing?
Engagement marketing consists of strategies and tactics that help to ensure your customers and prospects are engaged with your brand, and remain consistently engaged over time. It involves making...
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Read ArticleBoost Your Campaign Confidence With Engagement Marketing
I used to flinch when I was asked to show marketing ROI. “That’s not how marketing works!” If you don’t have a way to demonstrate positive results, with accurate metrics to back it up, you’re lost...
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Read ArticleNow versus Then: The Evolution of Marketing Metrics
Every marketer knows that measuring the results of their marketing efforts is key to success. If you don’t examine and... The post Now versus Then: The Evolution of Marketing Metrics appeared...
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Read Article6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to Revenue
How do you prove that marketing had anything to do with a sale (even though to you, it may seem obvious)? Enter attribution models...
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Read ArticleKey Takeaways from a Masterclass in Demand Generation, with BDO Digital & Adobe
In our B2B demand generation masterclass experts share actionable insights and tips that you can apply immediately to implement the D3 methodology and advance on the demand generation maturity curve.
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1:25:26Watch VideoB2B Demand Generation Masterclass with Adobe and BDO Digital
Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing ...
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Read ArticleIf You Can’t Measure It, You Can’t Improve It: A Quick Overview of Marketo Measure’s Multi-Touch Attribution Tool
Do you know which marketing programs and channels are driving the most engagement with your prospects and customers? Marketo Measure is a multi-touch attribution tool that provides the ability to...
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Read ArticleA/B Testing: What, Why, and How
Marketers frequently talk about A/B testing. Although it sounds like a fancy marketing term, it’s a very straightforward method of... The post A/B Testing: What, Why, and How appeared first on...
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Read ArticleTop 6 KPIs Marketing Teams Should Track — and Why
For many of us, key performance indicators (KPIs) can be intimidating. We associate them with performance reviews, quarterly business reviews,... The post Top 6 KPIs Marketing Teams Should Track —...
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Read ArticleWhat Marketers often Overlook When Determining Customer Lifetime Value (and Why It Matters)
Your VP just asked you to create a monthly report and dashboard that includes this key business metric: Customer Lifetime... The post What Marketers often Overlook When Determining Customer...
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Read ArticleHow to Report on Your Pardot Engagement Studios in Salesforce
If you run lead nurturing campaigns or complex automations in Pardot’s Engagement Studio, you may have noticed that the standard,... The post How to Report on Your Pardot Engagement Studios in...
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Read ArticleA Service Level Agreement Can Help Marketing and Sales Reach Their Revenue Goals — Together
When I ask new clients if they’ve created a Service Level Agreement between Marketing and Sales, I typically hear one... The post A Service Level Agreement Can Help Marketing and Sales Reach Their...
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Read ArticleBaking the Perfect Report: 4 Pro Tips for Successful Data Analysis
The week before Thanksgiving, I was home sick with the stomach flu (which is a horrible way to take time... The post Baking the Perfect Report: 4 Pro Tips for Successful Data Analysis appeared...
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Read ArticleWant Better Reporting and Analytics? First, Ask the Right Questions
The amount of data generated by marketing and sales platforms today is truly fantastic. However, when it comes to generating... The post Want Better Reporting and Analytics? First, Ask the Right...
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Read ArticleAccount-Based Marketing: Is It Worth It?
ABM. A topic that is on every single one of my clients’ marketing technology roadmaps. There is no question of... The post Account-Based Marketing: Is It Worth It? appeared first on DemandGen.
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How to Build a Marketing Metrics and Analytics Dashboard
The essential phases of defining and building an effective and informative marketing dashboard.
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Read ArticleEpisode #29
Can marketing’s performance be tied to revenue? Finally the answer is yes and David Lewis tells you how in this episode.
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Read ArticleKnowing What to Look for: Key Metrics for Evaluating Your Marketing Automation Efforts
You’ve found a marketing automation tool that suits your needs. You’ve ensured the necessary process and expertise are in place... The post Knowing What to Look for: Key Metrics for Evaluating...
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Read ArticleCompartmentalizing Campaign Reporting
It’s time to come clean: there is not a one-size-fits-all solution when it comes to optimizing your systems for maximum... The post Compartmentalizing Campaign Reporting appeared first on DemandGen.
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MPM Dashboard Service
Metrics that demonstrate Marketing’s contribution to revenue.
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